Can Career Billing Bridge the Digital Gap between Local Consumers and Global Products?

In the last few years, the Digital Consumer Class in Bangladesh has grown at an astonishing pace. However, even as the tastes of the consumers has diversified and matured, the lack of payment options remains a significant obstacle for both consumers and content developers.

LightCastle Partners explored this issue in a market study exploring the potential of Digital Carrier Billing (DCB) services in Bangladesh. The study was conducted on the behalf of Robi Axiata, a leading MNO with operations in 10 South Asian countries.

These slide snippets provide a glimpse of the key findings, showcasing how DCB can be the missing link between the present and the Digital Bangladesh of 2021.

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