Why Start UpThrust?

Well. Why start anything?

There’s an undeniable joy to creating something new, to see it take shape and take a life of its own. When you start something, and help it grow, it changes you, largely for the better. Creation gives much more than it takes.

There are a host of reasons behind me starting UpThrust. I am going to talk about some of them. Why? Because you might feel the same on some of these matters too, and like me, you might find that blogging is a great way to clear your head and fuel your self-growth.

Making Conversation

There’s a time and place for everything. Facebook’s the go-to-place for catching up with friends and sharing entertaining content. Instagram is where you go to actually share your life in photos, instead of dumping them every once in a while like we still do on Facebook. Snapchat’s for…pretty filters, I guess? Don’t ask me, I am not on Snapchat yet.

Your blog is the place you go to talk about matters you are passionate about, or at least feel strongly about. It’s the place for long-form, in-depth content that really needs its own place to stand out.

UpThrust is both my personal writing space and an extension of myself in the digital world. It allows me to talk about the things I love without intruding on others’ social space, while at the same time giving access to and inviting discussion on my thoughts and opinions.

Knowledge Sharing

The great thing about ideas and knowledge is that they only grow when you share them. Just as great books can change your life, I believe that a piece of great content can also change your life.

With UpThrust, I want to create great chunks of value for readers through quality, engaging content. There is no greater joy than the one you get from helping others, as cliché as that sounds.

Content Creation is My Passion

In this brilliant crash course on understanding your passion, Mark Manson talks about how your passion is just something that’s been such an integral part of your life, for so long, that you have never given much thought about why you do it in the first place.

I wrote my first story when I was 10 years old. It was a mashup between Harry Potter, Lord of the Rings and the X-Men. For some reason, I replaced Professor X’s character in the story with Agent 47 from the Hitman games, presumably because they were both bald. It was as good as you would expect.

Apparently, baldness allows you to smoothly transition from being the world's best assassin to being a civil rights advocate with mind control powers.

For the last two years, I have written content for a variety of media, business and lifestyle blogs. I have also had a hell of a time creating all sorts of exciting stuff for SlideBee, a visual content startup, and of course, this website itself.

Content creation lights me up like nothing else. UpThrust is a logical next step for me in that direction. I literally get to do more of what I love, and that helps me love what I do even more!

Learning and Self-Discovery

To grow, you have to understand who you are right now, and what you are not. The reason why I am casting such a wide net with UpThrust, covering a lot of different topics that range from business insights and entrepreneurship to gaming, wrestling and design thinking, is because I want to do a deep dive on the matters that interest me, and understand them on a deeper level than I already do.


I am a big fan of experiential learning, which is all about taking an active approach. Writing content about a topic, instead of just reading or watching it, forces me to not only research it, but also to reflect on what I feel and think about it.

The more I do this, the better writer I will be. That means that not only do I get to write better stuff for you, I also become more self-aware and observant and articulate.

Basically, I become a better person. Isn’t that what we all want to be?

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